Introducing The Proton Concept Car - " The Proton Emas "

Unveiled at the 80th International Motor Show in Geneva, Proton's first concept car - Proton Emas, a family of low environmental impact cars that is set to revolutionise traditional segmentation in the car market.
The concept car, a creative collaboration between PROTON, Italdesign Giugiaro and Lotus Engineering, is based on a plug-in hybrid drive system and was developed with the aim of optimising the available on-board space and car access ergonomics.
With 25 years in the automotive sector, PROTON has produced 15 car models to date that have sold more than 3 million units and has exported to more than 25 countries.

 

Here's what Wikipedia says:
A concept car is a car prototype made to showcase a concept, new styling, technology and more. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced. Concept cars are also a part of research and development efforts of automotive companies, and can be used as experimental design projects. Ultimately vehicle manufacturers use concept cars to push forward the boundaries of manufacturing and production techniques, while showcasing their more advanced technology.

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Established in 1983, PROTON is Malaysia's largest manufacturer of automobiles. It has operations in key market centres from the UK and Western Europe to the Middle East, and across South-East Asia and Australasia. Its business activities include vehicle engineering, research and development, manufacturing, distribution, sales, marketing and after-sales services. The company has research centers in Malaysia and United Kingdom in new automotive technologies.
PROTON Concepts represents Proton�s strength and prowess in styling, technology and quality. The unveiling of the concept cars reflects the long-term strategy PROTON has in matching global automotive standards as it expands and reinforces its presence worldwide.
Stay tuned to this page for updates.

The roots of the Italdesign Giugiaro Group (IDG) go back to 1968 when Giorgetto Giugiaro set up a design studio that represented an innovative formula for the car industry. IDG delivers creativity, engineering, construction of preseries prototypes, production start-up assistance and total production support. Since 1968, some 200 car models have been created that have spawned 50 million standard production units produced by leading international car manufacturers.
Visit Italdesign Giugiaro Group's website

Colin Chapman built his first racing car in 1948 and founded the Lotus Engineering Company in 1952. Over the years iconic sports cars such as the Elan, Elite, Esprit and Elise, together with countless motorsport triumphs including Formula 1, have assured the company�s prominence worldwide.
Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development and integration of the complete vehicle to meet all worldwide market and customer requirements to full production. This includes third party 'niche vehicle' engineering and manufacture worldwide.
Lotus Cars builds world class, prestige, high performance sports cars for sale in 37 countries. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels.
Lotus is a wholly owned subsidiary of Perusahaan Otomobil Nasional Sdn. Bhd (PROTON).
Visit Lotus Engineering's website